In addition to sales increases corresponding with price changes, all three companies have historically experienced an uptick in sales in September. SlingTV raised its price by $5 for new subscribers in January 2021, and rolled out the same price change for existing subscribers in August 2021. In June 2020, YouTube TV raised its price from $50 per month to $65 per month, while FuboTV also increased its price from $60 per month to $65 per month. Price hikes were a likely factor in late 2020 sales growth, especially for YouTube TV and FuboTV. It is worth noting that this data excludes certain payment channels, including purchases through the Apple App Store and some types of bundling.Ĭombined sales for the three TV streaming services remained relatively steady in the first few months of the pandemic before experiencing a significant jump in late summer 2020. In September 2021, YouTube TV earned 69 percent of sales, compared to 20 percent for Sling TV and 11 percent for FuboTV. Although Sling TV accounted for more than half of sales among these three companies in January 2019, YouTube TV has captured an increasing share of sales over the past few years. FuboTV and Sling TV were founded in 2015, while YouTube TV launched in 2017. TV streaming services such as YouTube TV, FuboTV, and Dish Network-owned Sling TV provide a cable-free, contract-free alternative to traditional cable providers. YouTube TV leads the pack in terms of TV streaming sales Consumer transaction data shows that TV streaming companies, especially FuboTV, generally experience the highest spike in sales and new subscribers in September, corresponding with the start of football season. While OTT streaming platforms such as Netflix (NASDAQ: NFLX) and Hulu experienced a spike in sales and customers at the start of the pandemic, a different pattern has emerged for TV streaming services. TV streaming platforms such as FuboTV (NYSE: FUBO), Sling TV, and YouTube TV have been on the rise for the past few years, bolstered by a combination of price increases and new subscribers. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons. Our data continues to be broadly representative of U.S. NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022.
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